This project celebrates human behaviour in everyday life by inducing destructive fidgeting.

RestLess is a range of pub packaging, which intentionally affords to be misused. The range consists of the ultimate label peeling beer bottle that rewards the user with a perforated shrink sleeve after they seductively undress the torn extruded mesh sleeving. A coaster that can be infinitely folded, an extra long perforated matchbook; so more cardboard can be satisfyingly torn than necessary, and giant blister packaging for peanuts which mimics the act of popping bubble wrap.

The focus is on the packaging, and what people subconsciously do with it in everyday life. There is no branding; the sole focus is to simply provide the user with more to fiddle with, creating new narratives and experiences.

Joss Debae

Tags: experience, misuse, narrative, packaging